Hartzer Press publishes technical, marketing, and digital marketing books by practitioners — working consultants, engineers, marketers, and expert witnesses who write about what they do rather than what they have read.
Two titles, both by working practitioners, both written to be used rather than admired.
The Standard for Expert Witnesses Using AI — Bill Hartzer
An expert who uses an AI system is making a record whether or not anyone is keeping one. The Expert Record sets out the eight-clause standard that keeps that record defensible, the working method behind it, and the questions the other side will ask when it is not.
Trust, Risk, and Taking Sides in a Divided Era — Bill Hartzer
Silence used to be the safe choice. It is not any more — an organization that says nothing is now read as having said something. The Unofficial Ballot is a working method for deciding, in advance and on the record, which issues you will speak to and which you will not.
We publish in the areas where a book still beats a search result: subjects deep enough to need a structure, and technical enough that getting them wrong is expensive.
How discovery works now: AI search, answer engines, large language models, and what it takes to be found and cited by any of them.
Crawling, indexation, site architecture, canonicalization, structured data, rendering, Core Web Vitals, and log file analysis.
Building, migrating, and maintaining sites that hold up — architecture, performance, accessibility, and the infrastructure underneath them.
Domain strategy, valuation, portfolio management, DNS, registrar and registry practice, domain security, and domain recovery.
Paid and organic acquisition, campaign architecture, analytics, attribution, and the measurement that decides what actually worked.
How organizations and individuals are judged online, what the record actually says about them, and what can be done about it.
The test for a Hartzer Press book is simple: has the author actually done this, and can a reader do something with it on Monday morning?
Our authors write from engagements, migrations, audits, investigations, and campaigns they ran themselves. Cases, tools, and platforms are named. Composite anecdotes are not evidence.
We edit for clarity, structure, and accuracy. We do not sand a book down until it agrees with everyone, and we do not pad a manuscript to hit a page count.
Technical subjects explained without buzzwords and without sacrificing accuracy. Every chapter has to earn its place for a reader who is short on time.
Hartzer Press publishes other people’s books, not only its founder’s. If you work in one of our subjects and have a book in you, we would like to see the proposal.
Consultants, engineers, marketers, agency leads, and expert witnesses. A platform helps. Having genuinely done the work matters more.
An ISBN registered to the imprint for every format, editing, interior and cover design, four editions, Ingram and Amazon distribution, and metadata that booksellers and libraries can actually use.
Send a one-page overview, a chapter outline, and one sample chapter. We read every proposal that fits the list and reply either way.
Print titles are distributed to the trade through Ingram, which reaches Barnes & Noble, independent bookstores, libraries, schools, and international wholesalers. Amazon is served directly. Ebook and audiobook editions go to the major platforms.
Every edition carries its own ISBN registered to Hartzer Press, correct BISAC subject codes, and consistent metadata across every channel. Librarians and booksellers should not have to guess which record is the right one.
Trade ordering, review copies, permissions, translation rights, and bulk orders are all handled directly by the press.
